Last December, my girlfriends and I were sipping Champagne when we learned that Hospice du Rhône was coming to Walla Walla in 2024. Tickets had just gone on sale. In our happy tipsy space, we proceeded to purchase a few for the Grand Tasting. And just like that, plans were made for our next trip to back to wine country.
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| Beautiful Abeja Winery in Walla Walla |
So What Exactly is Hospice du Rhône?
Hospice du Rhône is a non-profit business league with the goal of promoting Rhône variety wine growers and producers. Its catchy tagline reads “Twenty-Two Varieties. One Vision.” But the organization had a humble starting with only one variety - Viognier. It all began in 1991 when wine shop owner Mat Geretson showcased 35 Viogniers to about 20 tasters near Atlanta, Georgia. It was called Viognier Guild.
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| Rhône River by Txllxt TxllxT via Wikimedia Commons |
The next year, John Alban offered to host the event in his winery and expanded it to include other Rhône variety wines. Renamed Raisin’ Rhône’s, the event was moved to the Alban Vineyards in Edna Valley, California. Over the years, the celebration of Rhône variety wines grew into a multi-day affair.
In 1998/99, the event was rebranded again as Hospice du Rhône (HdR). Vicki Carroll was hired as the Director, and Paso Robles became the new venue. Under Vickie’s leadership, HdR became the largest international vintners association that focused on Rhône grape varieties. Its event brings over 120 Rhône variety wine producers all over the world.
In 2010, HdR added luxury resort Blackberry Farm in Willard, Tennessee as a second venue for the celebration of Rhône variety wines. The format there was smaller and more intimate. After a brief pause, Paso Robles continued to be the venue for its biennial flagship events starting in 2016. There were two exceptions. The event was cancelled in 2020 due to the pandemic, and it came to Walla Walla in 2024!
HdR, Walla Walla Edition
Four to five years in the making, Walla Walla became the third destination to host HdR in 2024. The three-day affair that ran from April 25 to 27 consisted of a dozen Rhône Around Dinners, two Master Classes, two seminars, two focus tastings, and a Grand Tasting.
Walla Walla has a few things going to make it HdR-worthy. First, the region has over time built its cred in producing high-quality Rhône variety wines starting with the likes of Christoph Baron and Charles Smith as well as the more recent recognition of the Rocks District AVA.
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| Force Majeure winemaker dinner |
Second, the culinary landscape and hospitality industry continued to excel in showcasing the wine offerings and making Walla Walla a wine destination. But HdR could not have happened without the support of the wine community, and in particular, Carrie Alexander of Atelier Freewater and Force Majeure Vineyard.
My Grand Tasting Experience
The Grand Tasting featured over 130 international and domestic Rhône variety wine producers and importers. The biggest showing came from California, followed by France and Washington. Since I am not blessed with an unlimited alcohol tolerance, I went prepared with a dozen “must try” wineries circled in my copy of the exhibitor map. (I deliberately skipped my French favorites like Vieux Télégraphe and Beatus as well as Walla Walla gems such as Reynvaan and Latta because I either already own or have access to those wines.)
The clear winners at the tasting for me were Cave Yves Cuilleron and M. Chapoutier. Yves Cuilleron (the man himself) was at the event pouring a selection of wines that included an unclassified Syrah, three classified Northern Rhône wines, and a collaboration project with Sonoma’s Jeff Cohn Cellars. I particularly enjoyed his 2020 Labaya Crozes-Hermitage and 2020 Madinière Côte Rôtie.
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| Cave Yves Cuilleron |
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| M. Chapoutier |
While it was no chump change at $175 per ticket, the HdR Grand Tasting experience was phenomenal given the quality of wines that were poured. There were a couple of things that would have elevated the experience for me. One, the space was tight for the number of participants. I had moments of pandemic PTSD. Two, plain demi baguettes were a paltry offering for a tasting that ran around dinner time. I would have happily paid $25 more per ticket to have hors d'oeuvres instead to pair with the wine.
My Verdict: Despite an initial buyer's remorse (especially after I found out about the demi baguettes), the answer was a resounding YES! I wish I had given more thoughts about other HdR activities such as the focused tastings, seminars, Master classes, or wine dinners; each of which ran the gamut of $50 to $500. For a Rhône lover with a deep pocket and a palate to match, participating in multiple HdR activities could run into thousands of dollars. But if the Grand Tasting is any indication, they may be worth every penny for the right person.
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